On August 31, Geely Auto held its 2022 International Dealer Conference, highlighting significant achievements in its operations. During the conference, Geely's strong performance was emphasized, especially in the international arena. In 2021, the overseas business segment experienced a remarkable boost, recording a vehicle shipment volume that reached 73,263 units. This result represents an impressive year-on-year increase of more than 112%.
In addition, the company's annual sales figures experienced an increase of 67.6%, consolidating Geely's position among the top ten best-selling brands in various countries. Countries such as the Philippines, Saudi Arabia, Jordan and Costa Rica stand out in this ranking, where the presence and acceptance of the brand translate into significant commercial success.
In the first half of 2022, Geely achieved a 54% increase in the volume of international vehicle shipments, reaching a total of 48,760 units compared to the previous year. The company notes continued sales growth in various regions, including the Middle East, Latin America, Asia Pacific, Africa and other markets.
In the alternative energy segment, the Geely Geometry C, a BEV model that made its entry into the overseas market, stood out by becoming the best-selling vehicle in its category in the short span since its launch. The successful introduction of high-value vehicles such as Coolray, Tugella and Monjaro has consolidated Geely and its products’ presence, gaining recognition in the international market.
Geely in the 4.0 Era: Multi-dimensional Evolution Overseas
At the conference, Geely announced its strategic plans for overseas operations, highlighting three key areas: “new brand appeal, product strengthening and sales network revitalization.” The comprehensive vision seeks to position Geely’s international business in the 4.0 era.
New Brand Charm:
Geely will present itself with a completely renewed image and a fresher, more youthful attitude. At the same time, it will infuse the brand with the concept of “Joy, Creativity, Vitality and Imagination” as its core value.
New Product Strength:
Geely is committed to its mission of “offering high-value products and an exceptional service experience to global users.” It will also develop diverse and distinctive products to cover more market segments globally, providing users with an even more technological driving experience.
New Vitality for the Sales Network:
Geely is committed to comprehensively developing efficient operational capabilities in its sales network. This approach will include integrating resources into new business fields, providing dealers with comprehensive training in sales network management, and establishing symbiotic relationships.
Geely Intelligent 2025: The Technology Revolution
The company also announced an innovative approach based on the four dimensions of “Renewed Performance, Emerging Power, Upgraded Ecosystem, and Novel Era.”
New Performance:
Geely Auto has achieved remarkable milestones in collaboration with its global partners. In 2021, Geely Auto Group’s total sales exceeded 1.32 million vehicles, consolidating its position as the leading Chinese passenger car brand for the fifth consecutive year. During this year, Geely joined the International Automotive Task Force (IATF) as the first Asian automotive member, acquiring voting rights on the board of directors. This representation gives Geely the ability to lead China’s automotive industry in actively participating in the formation and improvement of international quality standards, collaborating with other global automotive groups and automobile associations. The goal is to drive the sustainable development of the automotive industry globally. 2022 marks Geely's 11th consecutive year on the prestigious Forbes Fortune Global 500 list.
New Strength:
Geely has charted its path into the future with the "Intelligent Geely 2025" strategy, focusing on developing strengths within the intelligent technology ecosystem. By adopting intelligent architecture as its new infrastructure, the automaker will embark on creating a comprehensive self-research system and forge green partnerships around chips, software operating systems, technical data, and satellite networks. The main goal is to empower the intelligent driving experience and the continued evolution of the intelligent cockpit.
In the field of smart energy, a diversified system has been established covering hybrid, pure electric, methanol and more. Today, Geely is rolling out smarter, greener and safer products around the world, aiming to offer global users a driving experience that exceeds their expectations. This comprehensive approach reflects Geely's commitment to sustainable innovation and continuous improvement in all aspects of smart mobility.
New ecosystem:
Driven by its technical improvement, Geely has set an ambitious goal for 2025: to achieve a total sales figure of 3.65 million vehicles, with the goal of selling 600,000 of them overseas. To achieve this goal, Geely Auto Group will unify its brands, including Geely Auto, Lynk & Co, Proton, among others, to cover various segments of the international market.
Geely Auto will prioritize regions such as the Middle East, Southeast Asia, Africa, South America and Central Asia, taking advantage of new energy markets in Europe and Asia-Pacific to expand its presence to more than 131 countries and regions. Meanwhile, Lynk & Co and Proton will maintain their focus on other markets.
The company will also work closely with its partners to establish a comprehensive operation and customer service system tailored to the specific demands of local markets and capable of captivating consumers. At the same time, it will push forward joint marketing initiatives to generate diversified product experiences and innovative "car+" solutions for global customers.
New era:
Geely hopes to seize new opportunities through its collaboration with global partners, thus embarking on a new phase of development to provide rewarding travel experiences to users around the world.
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